Communication as social force Custom Essay

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write two short essays, 2 pages per essay and one longer essay. Answers should be double-spaced, with 12pt font and 1 inch margins. You must reference at least two course readings per answer, though you do not need a Works Cited page. But when you reference authors, you must give them credit and a page number. Ex: As Adorno suggests, the Culture Industry is “…..” (35). You may also substitute one reference from the readings with a power point slide reference provided there was no reading to accompany that material (e.g. if you are speaking about the New Deal). You do not need to quote the professor from his lectures (his gift to you ?). Good luck!
Part 1 (short essays): Respond to two of the following three prompts (10pts each):
1. Explain the shift from professionalism in US News Media to the more populist and entertainment-oriented news of today. Make sure to define ‘populism’ as you understand it. What cultural, political or economic factors caused this shift? How would you characterize each style? What are the benefits and drawbacks of these different styles? What type of public do both speak to? What forms of knowledge do they appeal to?

2. In your own words, what is Cultural and Media Imperialism? What are some of the debates surrounding it? What are some of the critiques? How does this relate to the lessons of the Frankfurt School of thought (think of “Active Audience” here)? How does contra-flow of media challenge the notion of cultural/media imperialism, and how does it support it?

3. What is copyright, and how has it strayed from its original intention? How do the Mickey Mouse Protection Act (1998) and the Digital Rights Millennium Act (1998) relate to the public/private debates in Communication research that we have reviewed? How does the Treaty on Trade Related Aspects of Intellectual Property Rights (TRIPS) relate to our discussion of globalization? What is Creative Commons and how does it relate to both the public/private debates and to globalization?

Part II (longer essay) – Respond to one of the following (20 pts):

1. Since as early as 1819, the U.S. Supreme Court has recognized “Corporations are People” under the Fourteenth Amendment. This has had a profound impact on the growth of the media industry, and the way that is has been regulated. Explain the correlation between the idea of ‘corporate personhood’ and the regulation of the media industry. Drawing from our in-class discussion, explain the New Deal and the Neoliberal visions of corporations and the respective role of regulation. Make sure you address the Telecommunications Act of 1996, as well as arguments for and against Net Neutrality. You may also want to incorporate what you have learned about Google.

2. In many ways, the techno-utopian vision that accompanied the rise of the Internet subscribed to the same blind optimism that promised globalization would produce a freer and more equitable world. However, a closer look at the structural aspects of the Internet, and the economic and cultural flows of globalization reveal a more complex story. In this essay, offer a critical analysis of the techno-utopian vision of the Internet and of the utopian discourses (vision) of globalization. Acknowledge the strengths and weaknesses of both visions. In your opinion, which arguments work, and which ones do not. Justify your opinion.

Required Text

Croteau, David and Hoynes, William (2005). The Business of Media: Corporate Media and the Public Interest. Thousand Oaks: Pine Forge Press.

Week 1

Tues 7/3 Political Economy, Media and Capitalism

Introduction to course. What is Communication as a Social Force?

Meenakshi Gigi Durham and Douglas M. Kellner. “Political Economy and Globalization” In Media and Cultural Studies: Keyworks. 2006. Pp xxvi – xxxi. (6 pages)

Karl Marx. “From ‘Preface’ to A contribution to the critique of Political Economy (1859)” in A Critical Cultural Theory Reader. 1994. Pp 45-46. (2 pages)

Karl Marx and Frederick Engels. “From The German Ideology (1846).” in A Critical Cultural Theory Reader. 1994. Pp 47-49. (3 pages)

Karl Marx, Manifesto of the Communist Party (1848), Chapter 1: “Bourgeois and Proletarians” at:

Thurs 7/5 Nation, Propaganda, Ideology

In class screening: Triumph of the Will (Leni Riefenstahl) (selections)

Meenakshi Gigi Durham and Douglas M. Kellner. “Culture, Ideology, Hegemony” In (eds) Media and Cultural Studies: Keyworks. 2006. Pp xiii-xx. (7 pages)

David Welch. The Third Reich. Politics and Propaganda. 2nd edition. London and New York: Routledge. 2002 Pp. 8-27. (19 pages)

Antonio Gramsci. “(i) History of the Subaltern Classes; (ii) The Concept of “Ideology; (iii) Cultural Themes: Ideological Material.” In Media and Cultural Studies: Keyworks. 2006. Pp 13-16 (3 pages)

Week 2

Tues 7/10 The Rise of Mass Culture and Consumption

In class screening: The Century of the Self. BBC documentary. 2002.
Consuming Kids: The Commercialization of Childhood

John Storey. “The Marxist Masses” in Inventing Popular Culture: From Folklore to Globalization. Oxford: Blackwell. 2003. Pp 27-31. (6 pages)

Theodore Adorno. “On Popular Music”. In Antony Easthope and Kate McGowan (eds). A Critical Cultural Theory Reader. Toronto and Buffalo: Toronto University Press. 1994. Pp 211-223. (12 pages)

Michael Schudson (1984). “Historical Roots of Consumer Culture”. Advertising, The Uneasy Persuasion. New York: Basic Books. Pp 147-168. (21 pages)
Tom Reichert (2003). Arousing Aspirations: Lifestyle Apparel and High-Fashion. The Erotic History of Advertising. Amherst: Prometheus Books Pp. 231-251.

Stuart Hall. “Encoding/Decoding.” In Media and Cultural Studies. In (eds) Meenakshi Durham and Douglas Kellner. Media and Cultural Studies Revised Edition. Malden, MA: Blackwell. 2006. Pp. 163-173. (10 pages)

Thurs 7/12 Media, Markets, and the Public Sphere
Jurgen Habermas. “The Public Sphere. An Encyclopedia Article.” In Media and Cultural Studies: Keyworks. 2006. Pp. 73-78. (5 pages)
David Croteau and William Hoynes (2005). The Business of Media: Corporate Media and the Public Interest. Introduction and Chapter 1. Pp 1-9, 15-40. (34 pages)
Paul Starr (2004). The Creation of the Media: Political Origins of Modern Communications. New York: Basic Books. Pp 385-402.

Week 3

Tues 7/17 The Rise and (De)Regulation of the Media Industry
In class screening: The Insider (sections)
David Croteau and William Hoynes (2005). The Business of Media: Corporate Media and the Public Interest. Chapter 2. Pp 41-72. (31 pages)

Thurs 7/19
Take-home Midterm due in class.
In class screening: Money for Nothing: Behind the Business of Pop Music

David Croteau and William Hoynes (2005). The Business of Media: Corporate Media and the Public Interest. Chapter 5. Pp 155-189. (34 pages)

David Croteau and William Hoynes (2005). The Business of Media: Corporate Media and the Public Interest. Chapter 3. Pp 75 -115. (45 pages [but with 10 pages of graphs!])

Week 4
Tues 7/24 Political Economy of US News Media.
Guest Lecture: Reece Peck “Fox New and Populist Style of Journalism.”
Hallin, Daniel C., 1996. “Commercialism and Professionalism in the American News Media,” in Mass Media and Society, Pp 218-235 (18 pages)

Edward Herman and Noam Chomsky. “A Propaganda Model.” In Media and Cultural Studies: Keyworks. 2006. Pp. 257-283. (25 pages)

Thurs 7/26 Who Controls the Internet?
Siva Vaidhyanathan. The Googlization of Everything (And Why We Should Worry). 2011. Pp 13-50. (37 pages)
Something on Net Neutrality
Week 5
Tues 7/31
Guest Lecutre: Adriana Herrera, Founder of ‘Fashioning Change’ (
Watch: No Logo: Brands, Globalization, Resistance (Media Education Foundation, 2003).
Herb Schiller. “Not Yet the Post-Imperialist Era.” In Media and Cultural Studies: Keyworks. 2006. Pp 304-309. (5 pages)
Daya Kishan Thussu “Contraflow in Global Media” in International Communication: Continuity and Change, 2nd Edition. Pp 180-206. (26 pages)
Klein, Naomi (2002). “The Discarded Factory.” No Logo. New York: Picador. Pp 195-229.

Thurs 8/2 Copyright
Simon Frith and Lee Marshall. “Making Sense of Copyright.” In John Frith (ed) Music and Copyright. 2004. Pp. 1-15 (15 pages)
Lawrence Lessig. “Piracy” and “Chapter One: Creators”. In Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity. 2004. Pp. 17-30 (13 pages)

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