Competitive Analysis Custom Essay

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1) COMPARE AND CONTRAST FIVE OTHER CHANNELS/BRANDS TO YOUR CHANNEL (CELINE). COMMENT ON THE FOLLOWING AREAS FOR YOUR CHANNEL AS WELL AS THE FIVE OTHER CHANNELS.

Target Customer: Age, income, lifestyle of the people who shop

Channel Design: Channel type, location, ambience

Visual Presentation: How Merchandise is displayed

Merchandise Mix: Categories of products and brands

Uniqueness of product offering: Logo, Fabric, Quantity, and Price

Pricing: Price Range

Organization of merchandise: Brands, gender, color, scheme, collections, and categories

Best seller: the most product that people buy from each brands.

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