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Instructions: The business I choose for this course is event planning. The name of the company will be Easy Event Planning (EEP). Initially the company will be run as a virtual office based out of my home. As this is a startup business, the number of employees will depend on the types and number of events that are booked.
The main strategy of this start up business will be to establish relationships with key vendors, i.e., hotels, restaurants, theaters, florists, car services, etc. EEP will plan any type of event from an intimate wedding to corporate functions.
The reason I am starting this event planning company is due to the demand that exists from busy brides not wanting to be bothered with details of a wedding to corporate functions that no longer in-source their events planning
Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:
• Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
• Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
• Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
• Analyze how the vision, mission, and values guide the organization’s strategic direction.
• Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
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