Confronting the Obesity EpidemicConfronting the Obesity Epidemic: Call to Arms. Annals.Click here to have a similar paper done for you by one of our writers within the set deadline at a discountedAø3dømY Of Medicine,gee et al expressed the importance of furthering efforts in primary evention of obesity lifestyle and encouraging positive eating habits. They detailed the extent of the problemaduns (18ý-69ye:Q)apore, fthe National Health Surveys showed that the prevalence of overweight amongrs rose mm 63% in the same period Si 1 1 mo in I o o in 904 . ilethat for obesity roseO I . mi a y. e proportion of obese children in primary school to junior college yearsrose from 2.8 /0 in 1994 to 3.6% in 2007?.Clobally the escalating childhood obesity rate is of major concern as obese children can suffer from glucoselnlf->l?ªfance, hypertension, fatty liver disease and sleeping disorders. Although obesity is a complex problemit IS important to both understand the associated issues and design better prevention and treatmentstrategies. It has been acknowledged that the media would be one channel that could help change bothattitudes and behaviours in relation to lifestyle and food consumption..Click here to have a similar paper done for you by one of our writers within the set deadline at a discountedTask(our agency is to pitch for the Confronting Obesity in Childhood account by designing a proposedcampaign that will run if you win the pitch. Your task is to identify target audiences and suggest ways ofmaximising awareness and interest in the campaign. Deciding how much you ought to spend is part of youragencys plan but 90 million SDG is a ballpark figure being offered by the Government to tackle this problem.Y our report should cover the following:Communications Opportunity AnalysisA summary both of the barriers to be overcome and opportunities which can be exploited through the use ofpersuasive communications which have emerged from your analysis of the external environment. (Cite anysources/references to add weight/conviction to your analysis.)The Communication StrategyThis should include objectives and strategies to achieve them; main messages, target audience(s). desiredresponses and tone.Creative IdeasSimple expression of creative ideas and their relevance to the strategy is required. These can be expressedin a variety of forms including simple illustrations andlor storyboards, or scripts.Media IssuesPersuasively argue the case for your chosen media to reach your target audiencels in particular, rather thandiscussing media strengths and weaknesses in general. Also provide a schedule of suggested mediaactivity.Specific below-the-line communications recommendations in the areas of public relations, sponsorship, etcare required with a justification as to why and how they fit your target audiences. NB innovative oraltemative means of communication are important.Click here to have a similar paper done for you by one of our writers within the set deadline at a discounted
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