Consumer Behaviour Proposal Cruise PackagePaper instructions:Proposal: 10%; Length maximum 2-3 pages.Understanding the consumer decision process and key factors that influence the process for a specific target market is critical for the development of a strategicmarketing plan. This assessment item requires you to work individually or in pairs to research and analyse the consumer decision process of a target market segment foraspecified medium-high purchase involvement tangible product. The next stage then requires you to analyse and evaluate the influence of one relevant and importantconsumer behaviour theory/.concept on the consumer decision process for your selected target market. Finally, outline two marketing recommendations to beconsidered for the strategic marketing plan based on this analysis. Acting in the role of a research consultant you have been asked to undertake this research fora specific firm and a specific product (product model in some cases like cars, notepads etc). Further guidance will be provided by your lecturer. This will require youto undertake primary and secondary research.Proposal:You are required to submit a proposal of the intended research for the consumer behaviour report..The purpose of writing the proposal is to focus your intendedresearch and to gain early constructive feedback to guide the research. The proposal must contain the following:1. Rationale for selecting the product and why it would be regarded as a medium-high purchase involvement product for the target market.2. Provide a brief description of the tangible product as per requirements outlined in report stage 1.1. (include a picture if available).3. To identify and briefly describe the target market segment. A profile of the selected target market segment is required at this stage. (Refer to the Marketingtext or segmentation variable handout attached)4. What makes this market segment attractive? Justify. (Handout attached Effective Segmentation)5. Also ensure that you have given your report a preliminary title and your name is included..
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