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Conventions, Exhibitions & Business Meetings (TOUR 2008)
Assessment 2— Industry Based Group Project
Length: 1000 words for each group members (+ or – 10%)
Weighting: 45% (10% group presentation + 35% written report)
Students are required to work in small groups of four to five people on the following assignment.
Critically analyse the ‘Uni SA Employment and Careers Expo’ to be held at the Adelaide Convention Centre on Wednesday 21st March 2012 from 11am to 3pm – http://www.unisa.edu.au/careers/whatson/careersexpo.asp
All Internal students MUST attend this Expo (i.e. all members of the group). Students who are unable to attend this Expo must change their enrolment to external (where there is more flexibility in selection of the business meeting/event).
Troy Dobinson, Team Leader (UniSA Career Services) – otherwise known as ‘Event Organiser Extraordinaire’ – will give the lecture in Week 2 to give us background regarding the event. Prior to the lecture in Week 2 students should prepare questions regarding the Expo, as this will be the only time you will have direct access to Troy to ask questions.
In the presentation and the report students are expected to critically analyse areas of CEBMs that have been studied during the study period as they apply to this particular business event (Uni SA Employment and Careers Expo).
Each section of the report must have a brief summary of the relevant literature, a description of those components in this Expo and a critical analysis using the literature.
The group report will include the following sections (note that there may be some overlap in the sections and if that is the case, then students can refer to other sections of the report, so they do not repeat information and ideas):
(This is group Project, in this Report, I’m doing the sections of Marketing and Human resources, so don’t need introduction and conclusion, only do the part of Marketing & Human Resources)
*Marketing
1. Marketing literature
2. Use of social media & IT
3. Other
*Human resources
1. Service quality
2. Jobs
3. Challenges
*Recommendations
For these two sections, need research/literature support; combine with the Unisa Employment and Careers Expo, and practical to describe. Need more research and more real information for these 2 sections. (For example, what is Marketing, what is 4P’s, how can use 4P’s in this Expo?)The important is please don’t use unreal and false information of this Expo, because our tutor was very strict with this assignment. Please use real information of this Expo to write with Marketing & Human resources.
References – on a separate page (not included in word limit) (essential)
a reference list of all of the sources actively referred to used in this assignment – articles, websites, books, etc – which support the information in your project proposal. justify and support your choices and decisions with research.
See www.unisa.edu.au/ltu/students/study/referencing/harvard.pdf – for correct way to write a reference list).
Students must use at least 12 relevant references and at least 6 of these must be refereed journal articles.
Useful websites:
Working in groups
http://www.deakin.edu.au/current-students/study-support/study-skills/handouts/groups.php
http://www.canberra.edu.au/studyskills/learning/groups
http://www.asb.unsw.edu.au/learningandteaching/Documents/workingingroups.pdf
http://www.flinders.edu.au/slc_files/Documents/Brochures/working_grps.pdf
Presentation
Students may find these websites useful:
http://www.unisa.edu.au/learningadvice/speak/default.asp
http://www.monash.edu.au/lls/llonline/quickrefs/11-oral-presentations.xml
Critical analysis
http://resource.unisa.edu.au/mod/book/view.php?id=4245
http://www.deakin.edu.au/current-students/study-support/study-skills/handouts/critical-analysis.php
Report writing
http://resource.unisa.edu.au/course/view.php?id=1335
http://www.monash.edu.au/lls/llonline/writing/general/report/index.xml
https://www.dlsweb.rmit.edu.au/lsu/content/pdfs/2_assessmenttasks/super_report.pdf
http://www.canberra.edu.au/studyskills/writing/reports
Criteria for marking:
how well the report addresses the brief given
appropriateness of the material sourced (relevance to the report)
the depth, breadth and variety of sources of your research
use of credible sources of information eg refereed journal articles
discussion related to the topics in this course and the reference material
critical analysis, review and evaluation of the literature used
a report that is written with due consideration to presentation, content, style and correct referencing (Harvard system).
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