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� Assignment � Create an Advertising or PR Campaign Strategy & Presentation
� Select a specific demographic group, and create an Advertising or Public Relations campaign targeted to them. The choice of subjects for a campaign will be for a fashion product or service, a branded entertainment campaign, or an event related to Fashion Week.
� The assignment will include conducting research on the demographic group, a written strategy, and PowerPoint presentation presented to class.
� Part 2 – You will make a 5 minute formal presentation of your plan to the class.
� The presentation will be delivered extemporaneously
� Visual Aids must be used (IE overhead transparencies; PowerPoint, story boards or charts etc.) ?Answer audience questions
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