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Critically appraise ASOS an online fashion retailer and the development of online brands
Discuss:
Define branding in the Internet age, role of brands, brand building. Threats brands face
Competitors
Customer barriers
Strengths and weakness
Fundamental technologies of e- marketing – Internet
Methods used to attract users to there site (offline/online methods)
Social Media and CRM
Search engine marketing (pay per click etc)
Challenges creating loyal customers (loyalty)
E-marketing Campaigns and measurement of e-marketing
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