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Critically examine the marketing strategy of Casas Bahia that concentrated on the bottom of the pyramid (BOP) market. (By the way, what is the Corporate Social Responsibility of Casas Bahia?)
This is a case study and I will attach the file of the case to you. Meanwhile, i will attach the lecture of the bottom of the pyramid (BOP) market,and lecture of CSR and sustainability. The main point is the bottom of the pyramid (BOP) market.You should combine the case to write a short essay as the form of an essay.
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