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1; Culture and Advertising:
The essay should be approximately 3,000 words long.
Explain Karl Marx’s concepts of ‘use value’ and ‘exchange value’. Select a commodity as an example and use the concepts to provide a detailed analysis of it. (You should think of your own example and not use one from the lecture or readings). How useful are Marx’s concepts of ‘use value’ and ‘exchange value’ for analysing commodities?
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