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With the help of an article or advertisement in a newspaper, magazine, TV commercial, the internet, or other media, identify a new B2B product (i.e., a product that is sold to businesses or other intermediaries, rather than directly to private consumers). (1) Evaluate the product’s chances for receiving immediate acceptance by business customers. (2) Does this product require a large amount of personal selling effort? (3) Would you be interested in working as a
sales representative for this product? (4) What other business products might you personally be interested in selling as a sales rep, if any?
RULES: This assignment is an individual assignment that has to be original and – in its entirety – composed and written exclusively for this class, and by you alone. The assignment body should be no less than one and no more than two double-spaced typed pages, written in Times New Roman, font size 12. Use margins of one inches left, right, top, and bottom. The assignment will be evaluated with regard to: how accurately and with how much effort it was produced; and how well the information is presented. Spelling mistakes, typographical errors, and deviations from the format requirements will be penalized. Any form of plagiarism will be heavily penalized.
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