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Attached to this order, there is a document with a survey, and a short transcript. Answer the activity questions. There are 7. Be sure to put the questions as subtitles.
Scenario Summary:
Faced with declining attendance (subscription and single ticket), a large
deficit and a �sluggish� economy, you along with three executives of the
Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey. Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra. Additional survey information is in Document Sharing and under the assignment link.
Your Role/Assignment:
You are in charge of preparing a memo for the Board of Directors
analyzing how to best build ticket sales for the remaining four months of the season.
Activity: (Answer these questions)
� Write a three to five page Report to the Board of Directors addressing the following questions:
� What management questions you are hoping to resolve and how did
the data help?
� What decisions did you make?
� What are the strengths and weaknesses of this market research
project?
� What trade-offs have been made?
� Explain any sampling bias?
� What issues would you address in future surveys and studies?
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