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There is a total of 5 discussion questions. Each question is to be 50 or more words.
1. Describe the product life cycle. How does a product develop into a brand and what is the advantage of creating
a brand?
2. Imagine you are a marketing consultant brought in to help a company who has a product that is so successful
they cannot keep up with customer demand. What questions would you ask and what suggestions would you offer for
handling this problem/opportunity?
3. What is Public Relations and what is Publicity? How are they different from advertising? When and how would
you use public relations as a marketing manager?
4. What is social media and what are some of the social media tools used by businesses? Do social media sites
provide the same function as corporate websites? Describe the differences and purposes between the two types of
websites. Finally, describe e-marketing domains and the challenges that e-commerce presents for the future.
5. Discuss the steps in the marketing process for building profitable relationships with targeted consumers
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