Development of a Business concept Custom Essay

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The Individual Written Work
Stage 2 of the assignment will be an individual piece of written work of between 1150 and 1500 words that focuses on the business

concept initially created in the group work.
Make your work as practical as possible by using ‘real data’. Excluding tables of contents, appendices etc. the individual written work

is an advancement of the initial business plan and should be 1200 to 1500 words in length with appropriate analysis, tables and figures

included. The USP should be expanded in detail and the choice of legal structure should be fully justified.
A suggested structure of your individual work is outlined below with the use of subheadings to ensure that your report is well

1. The Executive Summary
2. The Aims and Objectives of the business
3. The Business Environment (competitor analyses)
4. The Product/Service description
5. The Marketing Area (including segmentation, USP, etc)
6. The Financial Area (start up and running costs, predicted sales, etc )
7. References based on the Harvard standard
8. Bibliography
9. Appendix

Note: References, Bibliography, and Appendix do not form part of your Word Count

Extra Information
Some useful websites (generally these are more detailed than what you need)


Barclays Bank

Business Angels (finance)

Business Link

Centre for entrepreneurial leadership

Dept. for education and employment



Entrepreneur Magazine (US)


Master Planner

National Westminster Bank

Small business service


Stoy Centre for Family Business

The Prince’s Trust

Recommended journals
1. Entrepreneurship and regional development
2. Entrepreneurship, theory and practice
3. European venture capital journal
4. International journal of entrepreneurial behaviour and research
5. International journal of entrepreneurship and innovation
6. International small business journal
7. Journal of business venturing
8. Journal of small business and development
9. Journal of small business management
10. Marketing week journal
11. MIT Sloan management review journal

1. Although you are using secondary data, you should not take this as an excuse to plagiarise or copy another firm’s strategy. All

data/information must be justified and referenced as must your theory.

2. You should use the Harvard System of Referencing and guidelines for using this can be found on Moodle home page: Course Categories –

Support, and Plagiarism information for Staff and students.

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