Digital Case Analysis; Nettwerk: Digital Marketing in the Music Industry Custom Essay

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The case study is: Nettwerk: Digital Marketing in the Music Industry. This is a grad level paper… please help!! THESE ARE THE QUESTIONS: a. Which marketing processes from music’s pre-digital era do you believe are now obsolete and which continue to be relevant? Why do you believe this? b. How viable is the “long tail” strategy for musicians / artists? c. What is the role of marketers when fans / consumers have the ability to create, communicate and publish? d. What are the prospects for Polyphonic?

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