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1. Discuss the destination market matrix
2. Discuss the five important tenets of integrated marketing communication
3. Discuss case study 16.1 make sure your discussion not only says WHAT you are going to tell the journalist but also provides clear argumentations on WHY you tell her that specific opinion.
4. Understand how different societal trends will influence future destinations; and that these trends are subject of change.
5. Formulate different scenarios for a destination.
6. Understand how DMOs react on crises within tourism
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