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You have been commissioned to undertake appropriate research for the company, Glasgow Bookmark, and produce a report for the management team of 2500 words (+/- 10%) which covers the following area:
1)Define the concept of e-business and it’s relevance to Glasgow Bookmark.
2)Justify the importance of Glasgow Bookmark developing an e-business strategy and highlights the decisions that Glsgow Bookmark should take regarding their e-business strategy at the ‘Strategy Definition stage’.
3)Describes and justifies 2 e-business revenue models that the company could consider employing as part of their e-business strategy. split into 3 sections with sub headings for each.
Guidelines: The report should be suitably structured(with an introduction and conclusion))and fully referenced using Harvard Business style. Answers should be applied to Glasgow Bookmark as well as including a range of book and online academic sources.
20% of marks will be allocated to part1, 40% of marks will be allocated to part2 and 30% of marks will be allocated to part3. A further 10% will be allocated to structure and referencing. if a direct quote is used in the body could the writer put author year and page no please. Also if the the writer could start the introduction explaining how organisations are using e-business to gain an advantage online and Glasgow bookmark is no acception to this, then in the second paragraph go on to say this report will go on to first definne e-business and it’s relevance to Glasgow Bookmark secondly and then thirdly……
Books and journal articles to be used which are:What is e-business by Feng Li, E-business and E-commerce Management by Dave Chaffey, Electronic Commerce 2012(Managerial and social network prospective)Turban et al, Strategic management of e-busines by stephen chen, and understanding digital marketing.
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