What is the purchase funnel?
Does the concept have direct application to e-business? If it does, which forms of e-business best exploit the purchase funnel model and why?
Are there any references which question whether the model is appropriate to internet marketing? If so, what are the criticisms?
Consolidate the results of your research on an A3 sheet by creating an annotated diagram to explain the purchase funnel and relating your answers to questions 2 and 3 to this. Be aware that there are a number of opinions about what a purchase funnel should look like and you must show that you have taken this into account. Be prepared to show and explain all this to me towards the end of the tutorial
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