E-BusinessPaper instructions:E-Business COURSE ASSIGNMENTSQUESTION 1 Week 10 ReadingsBUSI323 Week 10 ReadingsReadings Critique Forum:Comment on this weeks reading(s) of your choice. Share what you liked or did not like. Share other readings you may have found and their value for you.Always include at least one online reference (URL) using APA.Real-time intelligence web analyticsVisit:www.onestat.comOneStat.com is an organization that provides a variety of metrics for small to large websites.Discuss the following:How can a small organization use these services to better enhance customer service, increase sales, and streamline its website? Give examples of key metrics that OneStat can provide. Discuss any privacy issues that relate to the use of these services.100 WORDS PLUS REFERENCESQUESTION 2 (WEEK 10 VIDEOS: Metrics for performance measurement in e-commerceVIDEOS: Jonathan Harris: The Webs Secret Stories/video on TED.comVideo Critique Forum:Watch the above video and Critique this weeks video(s) of your choice. Share what you liked or did not like. Share other videos you may have found and their value for you.Always include at least one online reference (URL) using APA.150 WORDS PLUS REFERENCESQUESTION 3 W10TDQ Balanced ScorecardVisit:www.balancedscorecard.orgDiscuss what balanced scorecard would you use? Why?Support your arguments with AT LEAST ONE ONLINE ACADEMIC REFERENCE150 WORDS PLUS REFERENCES.QUESTION 3 (ESSAY ASSIGNMENT)BUSI323 Assignment 05Mountain Equipment Cooperative (MEC)http://www.mec.ca/Main/home.jspIn developing any internet project, an important part of the process occurs at the start before any expenses are incurred or purchases made. Management must pay close attention to making sure that the objectives of the website correspond to the overall objectives of the organization. By doing this, they ensure that the results of the website will benefit the overall operations and provide the organization with the competitive advantage needed to compete in a volatile industry.In the case of the MEC website, the relationship between objectives is very evident and detectable. For example Mountain Equipment Cooperative is an organization that tends to focus on serving the environment. From maintaining environmentally friendly facilities to contributing to environmental activities, the entire organization seems to take pride in the way it respects its natural surroundings. This focus can be carried over to their website because a portion of the site can inform users of the environment and the importance of respecting it when out in nature. By doing this, the company is adding value to their organization and maintaining an element of social responsibility. Submit a 750-word paper addressing the following questions:Submit a 750-word paper addressing the following questions:1. How should the different market segments affect the website and ecommerce strategy?2. Would start-up costs for an ecommerce strategy necessarily be lower than opening an additional bricks-and-mortar store?3. What factors would you consider in deciding between investments in a bricks-and-mortar store versus an online only store?4. What supply chain management concerns must MEC overcome?5. What types of integration between bricks and clicks would you suggest in terms of supply-chain management?6. Does the cost-benefit analysis appear reasonable?Support your arguments with at least 2 online EBSCOHost references.Follow APA.Name your Microsoft Word document file BUSI323_A5 LastName_FirstName750 WORDS PLUS REFERENCESQUESTION 5Weekly summary ASSIGNMENT.At the end of each course week you are to post a weekly summary. Each summary carries a grade. The weekly summary serves several purposes:ú it allows the instructor to understand better what went well during the week, where were problems areas, and what can the instructor can do to enhance your learning experience.ú it allows the student to reflect on the learning content of the past week, by describing what they learned, what were their challenges, and what they did to overcome them.ú it allows the class to share the learning experience between students and provide support where and when it is needed. Because one can often identify with other students challenges, one might feel less unique. Take the opportunity to highlight what you learned, missed, or wished you had covered.100 WORDS
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