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You are asked to prepare a written report of 2,000 words demonstrating an awareness of the knowledge, skills and experience may be required by a recent graduate to enter an area of graduate employment.
By using your knowledge acquired from the guest speakers you provide an overview of current trends in the relevant industry (Marketing/Advertising/PR).
Reflection :
300 words reflection on to what extent your skills and knowledge have improved since starting university and how it may help take you a step forward to employability.
Submitted as appendix, part of the assignment.
Information about the assignment:
Structure criteria:
– 2,000 words (+/-10%) including 300 words Reflection
– Report style
Key questions to cover in the assignment:
– What are the current employability/graduate trends in your relevant field (Marketing/Advertising/PR)?
– What can a Marketing degree offer (wide range of career paths, roles available)?
– What do employers expect from graduates (skills/attributes, knowledge, expertise, extracurricular activities etc.)?
– What are the changes in employment selection methods?
– REMEMBER, THIS IS NOT A PERSONAL ANALYSIS
Supporting material:
– Essential readings
– Lecture 4 (attached)
– Lecture 7 (attached)
Core text and /or alternative text book and further readings
Trought, F. (2011) Brilliant Employability Skills. Prentice Hall: New Jersey
Ashley, R. (2006) Improving your employability. London: Teach Yourself
Bright, J and Earl, J. (2005) Brilliant CV what employers want to see and how to say it. 2nd ed. Pearson Education
Hind, D. (2005) Employability skills. Sunderland: Business Education
E-books:
Tee, R. (2007) Preparing the perfect CV how to make a great impression and get the job you want, 4th Edition, Kogan page
E-resources:
ASU website, Careers Placement Services (former Graduate Futures and Placement Office) website
In general, on StudyNet under Learning Resources you can access various journals, databases, websites that would support your studies.
The following journals and databases, in particular are expected you to visit: Business Source Complete, Mintel, KeyNote, DataMonitor, Journal of Marketing, MarketingWeek.
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