ENVIRONMENTAL ANALYSIS PAPER Each student will individually complete an environmental analysis, looking for how these environmental factors affect your company. To format your short paper and to see how to cite using APA, use the information in the Bb College of Business Writing, Formatting, and APA Guides folder in Bb Course Work/Quizzes database. Limit this paper to 4 single-spaced pages by summarizing your analysis of your research. It is always expected that you will have an introduction that gives the purpose and provides a summary of what you will cover. Dont forget to use appropriate headings to outline your paper and provide a header with page number as well as a thoughtful conclusion. Post your paper to Bb SafeAssign by clicking on the ?view/complete link below and bring a paper copy to class. External Environment Research Guidelines/Questions Cluster Industry ? How do you define the Industry/Industries your company operates in? Which industries are related to this company and how/why are they related? ? What is the size ($) of the Industry/Industries? What is the growth/decline & volatility of the Industry? ? Explain the structure of the industry ? who are the ?players? in the industry? ? What are some major trends in the industry that are important for your client to understand? ? How long the industry has been around ? maturity? ? Is this industry attractive for the client to operate in? Market ? What is the market/markets for this product? Define the market/markets (the buyers of this product/service). ? What is the size of this market/markets ($, geography, etc)? ? What are some major trends in the market that are important for your client to understand? ? Is this an attractive market for the company to serve? Competition ? How do you define competition for your company? How do you define the direct and indirect competition for your company? ? What is the state and structure of competition (number, size, type, geography of competitors, etc)? ? On what level do these competitors compete with your client (Product level, company level?) Explain. ? What is the competition using to differentiate themselves (Product level ? quality, functionality, features? Price? Company level Marketing/advertising? Distribution? Customer service? Geography? Etc) ? What is the company?s local/regional competition like? Who are the local/regional competitors (both direct and indirect)? Guidelines for Formatting Short Papers By: Your Name An introduction paragraph provides the purpose of the paper and outlines the topics to be covered. Margins can be set at 1?on sides, top, and bottom. Headings are used when more than one topic is covered in the paper. It?s important to pay attention to the topic headings, paragraph spacing, and page headers. Equally important is proofing your completed paper for correctness in grammar, punctuation, and word choice. A clear, concise subject title helps readers to focus on the subject and to gauge its importance. Include a byline with your name. Formatting Headings, Paragraphs, and Page Numbers When discussing a number of subtopics related to your subject, include headings (as shown here). Headings help you organize and help readers locate information quickly. If you use sub-headings, please use side headings as illustrated below. Paragraph Spacing Do not indent the first line of paragraphs. Please single space or Word default spacing within paragraphs and double space between paragraphs. Paragraphs should be no more than 10 lines and no less than 5 lines. Second-Page Notation When the paper exceeds one page, begin the second and all the subsequent pages with a header. Place this information in Word?s header function, so that the header is automatically loaded into each page. For example, your header might look like this: Personal SWOT Analysis Page 2 A conclusion paragraph is needed to tie the topics of the paper together and give your opinions about the assignment. It does not need to have a heading. Endnotes Place in this section the (APA formatted) bibliography sources that you cited within the paper. Always give other people credit for their ideas that you used in your work.
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