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An organization with which you are familiar that conducts both domestic and global marketing
Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:
• Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
• Examine the importance of demographics and physical infrastructure.
• Analyze the influence of cultural differences.
• Examine the importance of social responsibility and ethics versus legal obligations.
• Analyze the effect of political systems and the influence of international relations.
• Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
• Explain the effect of technology.
1. Alpha Communications, a partnership, publishes consumer periodicals, including Science Today. Beta Publications, also a partnership, publishes professional periodicals, including Technology Review. Alpha and Beta agree to pool their resources in a one-time deal to print and market a book, Unlimited Future. In contracting with Gamma Printing Supplies, Inc., for paper to print the book, Alpha commits fraud. In contracting with Delta Literary Agency for articles to use in Technology Review, a magazine published only by Beta, Beta commits fraud. Gamma and Delta file suits against Alpha and Beta. What type of business organization has Alpha and Beta formed? To whom, if anyone, is Alpha liable? To whom, if anyone, is Beta liable?
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