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1. Find an advertisement for a product or service that you relate to or use regularly or find interesting, either print or video. (Pay particular attention to the origin of the ad. Is it meant originally for Middle Eastern Markets or Western Markets)
2. Dissect the advertisement. Explain who is pictured in the advertisement. Why are they appealing? Are they famous? Are they physically attractive? Do they look like you? Use the questions from worksheet 1.4 from the first reading in Rayner.
3. What is the product/service being pitched?
4. What persuasive strategy is being used?
5. What makes you want to purchase this product? To what emotions is the advertisement appealing?
6. As a result of this ad, are you more or less likely to purchase this product?
7. What is the ad saying about society or culture?
• Critical Thinking: You will have to communicate some strong critical thinking ideas, so your analysis of the ad will be a significant part of the assessment.
• Articulated and developed ideas: You must make your point using clear and understandable sentenced AND push your ideas to their fullest conclusion.
• Organization: You need to make conscious choices about how to best structure your ideas and how to connect those ideas.
You may also want to consider the following questions:
• What is the ad for? What does the ad look like?
• Who is the audience for the ad? How do you know? How would you describe them? How would you characterize their interests and desires? What assumptions are the writers of the ad making about the people who make up the audience?
• How is the ad designed to appeal to that particular audience? What message(s) do the designers of the ad want to give them? What is the ad “really” saying?
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