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note :Preferably a writer someone who has extensive experience in public relations and general media releases.
***Attached file has client information and objective but majority of information can be found online.***
Description of task: you are required to prepare a portfolio of five (5) original items of collateral as follows, each of which must be accompanied by a brief rationale following the headings below.
Inclusions: Your portfolio should begin with a short statement of your key message (original and developed by you), and a brief explanation of your message strategy – in other words, how this message will help your client achieve their objectives. About 250 words in total.
Your five original items must include the following:
1. One set of media communications on the same topic including a media release, a tweet, and a blog post
2. Copy for a brochure
3. Copy for a newsletter article
4. A speech
5. Another set of media communications on a different topic to item 1,
including a media release, a tweet, and a blog post
Each item – or set of items – must be accompanied by a brief rationale of about 150 words explaining
1. Who the intended target public is for this piece
2. Why this genre is appropriate to reach this public
3. How you have used the piece to convey your chosen key message (making direct reference to the content of each item)
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