The overarching goal of your paper is to identify a business opportunity in a geographic area. Although youâ€™re free to choose any geographic area, most students typically choose the area they live in, possibly because theyâ€™re more curious about their immediate surroundings, or because they are thinking of starting some type of business in their area. Youâ€™re free to choose any industry in which you would like to evaluate business opportunities. You donâ€™t necessarily have to have an intent to start a business in an industryâ€”by simply choosing an industry (niche) that youâ€™re interested in, youâ€™ll satisfy the requirement of narrowing your topic down to something more specific. How far you decide to narrow down your topic is for you to decide. In some cases, you may find it easier to examine an industry as a whole, while in other cases the topic will lend itself to a more pinpointed examination.
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