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Write a 1750 words essay critically evaluating Kodak using the Key frameworks of Global Business
Frameworks; International business trade theories (Legal, political, cultural, economics), FDI ( Greenfield, JVs,
Franchising), Marketing (4ps etc), Strategy (SWOT, Value Chain, Porter generic, Bowmans clock, Ansoff)
Reference Style; Harvard Style
Guidelines; Use the theories and frame works of International business as analytic lens to explain the polices of
Kodak.
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