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The company is business times newspaper in Malaysia.
first, introduction of the company 1 page.
second, objective, scope and limitation.1 page.
the objective of the assignment is to provide an effect strategy for the company.
last, external environment analysis 4 pages. and after the analysis i want you to identify opportunities and threats for the company 1 page. include
1. economic, such as inflation rate, interest rates, gross domestic product and so on.
2. demographic, such as population size, income distribution, age structure, gender structure and so on.
3. technology, such as new communication technology, product innovations and so on.
4. political, legal, such as taxation rate, labor law and so on.
5. physical, such as energy onsumption, providing environmentlly friendly products, climate change, and so on.
6. sociocultural, woment in the workforce, workforce and so on.
7. global
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