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1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet shaving market come to an end Explain ?
What do you make of the battle between Gillette and Schick ? Is the battle of one upmanship good for either company ?
What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market ? What specific marketing program decision would you recommend ? Should Gillette be worried about Schick ? Explain.
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