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Global Business Experiences—Field Interview: Identify a businessperson in your community who has experience in global business and contact him/her for an interview. Develop an eight question questionnaire that you will use to ask your contact questions about their international business experiences, the opportunities and risks in global business and their opinions on the impact of technology on global business. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format. Your responses should be spell and grammar checked, and should be a minimum of 500 words. Your final paper should include a(n):
1. Introduction: Write an introductory paragraph providing background information about your interviewee, his/her company, job description, and other pertinent information.
2. Questionnaire: Include your questionnaire and the interviewee’s responses regarding his/her international experience, opportunities and risks, and the impact of technology on his/her global business.
3. Summary: Summarize your interview and the information that you have learned regarding international business. Include your own opinion on the opportunities and risks in global business and on the impact of technology on global business.
Course Textbook
Kerin, R., & Peterson, R. (2010). Strategic marketing problems: Cases and comments (12th ed.). Upper Saddle River, NJ: Prentice Hall.
Reading Assignment
Chapter 10:
Global Marketing Strategy
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