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You are the vice president of Graeter?s Ice Cream Company. The president has just asked you to personally oversee the company expansion efforts overseas after he received many praises for Graeter?s products from foreign tourists visiting Columbus. The president has identified two countries for you: China, and Greece. He wants to know in which country should Graeter?s open its first international store. You remembered from your college days, that in order to assess country attractiveness, you needed to address the following points.
1. Track the economic situation in China over the last 3 years using at least 5 macroeconomic indicators. (These indicators could be inflation, GNP, GDP, PPP, productivity, BOP, interest rates, etc.)
2. Track the economic situation in Greece over the last 3 years using at least 5 macroeconomic indicators.
3. Compare the two economies. Does it make sense to do FDI in either country? Why? Will there be demand for your products overseas? Should you advise the company to expand overseas?
The president has set a deadline for your report. Domestic expansion is not an acceptable option, and the president is insisting on an international plan based on the positive feedback from tourists visiting the existing stores.
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