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We work as a group on a bigger project. We developing marketing communications strategies for the specific shopping mallin Czech Republic. Our group has divided specific parts among each of us. I have received the
assignment to think of 3 different guerrilla marketing campaigns for our shopping mall ( 1 campaign-
1 page). Please describe each of them in details including aprox. cost. One of those campaigns has
to be a flashmob according the that video which I will show during the presentation
(http://www.youtube.com/watch?v=NQ4ghrxgIyE). The other two are up to you. Be creative. No
conclusion is needed, that is already the task of my classmate.
A little bit about that shopping mall: It is located far away from Prague but near a middle size city in
Czech Republic, Liberec. It is pretty big, it has over 100 stores but with 60% of similarity to ones
(shopping malls) from the city centre. It is located on the high way. They are lack of the customers
and seeking for creative ideas which are cheap and will win them new customer. So guerrilla could
be the best solution for them. Their main target customers are families.
Thank you for a great paper in advanced
p.s. here is the link to the shopping mall but I do not think it will help you much because it is in
Czech:http://www.nisaliberec.cz
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