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Identify one event which is the subject of a journal article or book chapter. It needs to be an academic source. Using that journal article/book chapter to answer this question:
How is this event used to market the destination? Is the event used to reinforce, repackage or reimagine the destination?
Do not reference internet sites, magazines or newspapers. There are no exceptions. They can be used as background research, but are not to be referenced.
Base your essay on academic sources, eg journal articles, books, chapters in books. Only reference these sources.
There is a maximum of 5 sources per essay. Choose wisely what is worth including. Remember, no internet references, magazines or newspapers.
Many journals are now online and it’s okay to use these. Don’t give the URL, use the title, volume and issue no etc.
Communication skills are important. Proofread carefully. The standard of your expression will affect your mark.
ALL in text references should include page numbers (eg Wood, 2006: 54 – clearly showing that the information was sourced from that page). This applies to all references, not just quotes.
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