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1. Healthy Eating: In today’s society there is an ever growing trend for being healthy and being conscious about what we eat. Consumers have paid special attention to items such as organic foods, gluten-free foods, probiotic foods, consuming less calories, eating less saturated fat, etc.
2. Dessert Trend: Today’s consumers are crazy about cupcakes and cake pops. This growing trend has boomed not only all over the nation, but also within South Florida.
3. Gourmet/High End Food: Studies have shown that there is an increasing trend in gourmet and high-end food. Consumers have become more educated about the food they are putting into their bodies. Therefore, trends are showing that consumers are likely to pay more for food if they are advertised as gourmet or high-end.
4. Casual Dining Experience: Trends are currently showing that consumers are visiting fast food restaurants more often than casual sit-down restaurants. This is typically due to the convenience. However, it appears as if the fast food trend is growing rapidly, especially since fast food restaurants are changing their marketing strategies to be more appealing to a greater selection of the population.
5. Entertainment: Consumers in today’s society are not only looking for a great place to dine, but also a great place to wind-down and take time to relax from their hectic, everyday lives. Trends are showing that consumers are visiting restaurants more often that offer entertainment such as live bands, poetry night, bingo night, etc.
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