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**Discuss why companies brand their clothing
(maybe include a brief history)
**What are the different types of branding
**What messages / ideas does branding give towards consumers
**What status does branding give Abercrombie and Fitch? -look at reputation/popularity, economic status, Americanism
**Are youth more vulnerable towards that symbolic meanings of branding?
**How is Abercrombie and Fitch brand viewed internationally?
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