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Your document should do the following:
1) Be reflective and a summation of understanding of how to strategically market this product
2) Should utilize the first four sections of chapter one
a. Where to compete
b. How to compete
i. Value proposition
ii. Assets and competencies (as much as you can with limited knowledge of the actual product)
iii. Functional area strategies and programs
3) Should be presented in some sort of executive summary format
4) Be reflective in that it considers both markets and submarkets
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