2. Company and Host Country Strategic Environment Analysis You will have two main tasks in this chapter: 1) Analyse Honda’s internal environment by using proper internal strategic environment analytical tool(s). 2) Select a host country for Honda (you can find a list of the host countries in the company’s website, you can choose any country in this list except for Japan, which is the home country in this case). Analyse this country’s contemporary strategic environment for Honda by using proper external strategic environment analytical tool(s).
When you choose a country, you need to consider the availability of the data that you need for the analysis.
(For literature on analytical tools, you may find the following chapters useful: Parboteeah and Cullen’s book Chapter 5 and 6. For further reading: Richard Lynch’s book Chapter 3)
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