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ASSIGNMENT #5
After reading Chapters 5 and 6, prepare the following as an individual assignment: Take a look at the websites for Apple (www.apple.com), Dell (www.dell.com), and HP (www.hp.com). How are each of these companies appealing to their potential customer? Are they using emotion, facts, comparisons, etc. How effective do you believe each of them to be?
ASSIGNMENT #6
After reading Chapters 5 and 6, prepare the following as an assignment: You have been asked by your college/university to help develop a market segmentation strategy for them. What market segments would you encourage them to pursue and why?
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