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Developing a global marketing strategy to work effectively in cross cultural markets is one of the most critical issues faced by firms today. Whether the firm concentrates on a few markets close to home or targets many markets throughout the world, a long-run dynamic strategy must be formulated to provide the firm with a sustainable competitive advantage in world Markets. �What makes companies to change their strategies and process while working in different countries and how companies overcome with cross culture issues along with competitive advantage in order to get succeed in the new environment�? i don’t want to focus on eating habit’s or clothing difference. i want to focus on any research gap or something new in my research.
objective:
1.Understanding new approaches to studying the global consumer cultures.
2.To better understand that how companies change or modify their strategies to overcome with cultural differences.
main focus should be on “journal of marketing and international marketing”
in future when i will write my dissertation I will use �Quantitative method� of research so please write my proposal according to that.
4000 words but I need the 3000 literature review in conclusion and introduction. For 400 words: Introduction, 400 words conclusion;200-300 words I want the limitations of the research. I want the Methodology, tell me what methodology would be more beneficial.
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