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http://www.youtube.com/movie/pom-wonderful-presents-the-greatest-movie-ever-sold
and answer the following questions:
– Write a one paragraph summary of the movie
· How did the companies investing in this movie utilize the marketing mix?
· Do you feel that those companies truly received a return on their investment?
· Did they achieve their goals?
· If you were a small business would you help Morgan fund his film? Why or why not?
The source for this case study should be the movie
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