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Preparation: conduct research to determine sales forecasts from a minimum of 2 different sources (distant competitor, trade assoc., etc.) Rate the reliability of each of your forecasts.
Essay: First tell us what your business is. Then list the sources of your forecasts (distant competitor, trade assoc.); finally, .rate the reliability of each forecast (high, medium or low.) Discuss why you chose the reliability rating you chose. (Pls research and write the essay according to my business concept statement paper)
The following is my business concept statement:
Eat Fresh, Inc. (Anna Tandiono)
Service
Eat Fresh, Inc. will provide delicious meals at moderately low prices. It will offer a collection of delicacies under themes geared at creating the image of light, satisfying and nutritious foods. This will focus on nutritious and healthy foods made from natural ingredients. The restaurants will observe high sanitation standards. All ingredients will be fresh from suppliers and food prepared from scratch. Customers will also be able to place orders on foods prepared according to their individual requirements. This may be packaged and delivered to the customer, or he/she may consume from the attractive and comfortable dining rooms. The restaurants decor will work in synergy with the menu themes.
Target Market
Eat Fresh, Inc targets to reach consumers in busy central business districts. Therefore, the location of the business will be close to the populous regions of major cities. This will be convenient to the many customers. It will first start with pilot restaurants, which will be used to assess the status of the business. The findings from the pilot restaurants will help grow the business further. The business will also be located in gas stations where customers who are on the move can drop in for quick, deliciously prepared meals. The prices will be friendly to reach the middle class without compromising on the quality of the foods. The business will then move to outside catering, targeting major events.
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