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You are requested to write down a first draft of your final management project proposal.
1. Title of the proposed project
2. Introduction
o The issue you want to address and why people other than yourself might care about it
o Indicate the research question that you wish to address
– Why is the question worth exploring? (to companies, research)
o From a theoretical perspective: Conceptual contributions
o From a business perspective: Practical contributions
o Not “no one has studied this” (as the main reason)
3. Literature Review and Hypotheses
o Use only the literature you need for the case at hand
– Define main concepts and present an overview of theoretical and empirical points made by others
– Try to have a logical flow in your literature review
o Remember to cite your sources accurately
o Indicate the conceptual arguments that you will build from, what the
literature misses, and what your contribution will be
o Hypotheses (if applicable)
4. Method
Study design: Description and justification
– Discuss sampling technique
– Indicate variables you will use in the analysis (if applicable)
– If you are going to do a survey or interviews outline some of the questions you might ask
5. Bibliography
Maximum 2000 words excluding bibliography
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