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Description/Focus: Identify and select two global television or print advertisements that are part of a global integrated marketing campaign. You are required to analyse their degree of standardisation regarding, copy, visualisation, message appeal, choice of delivery vehicle and justify the extent of standardisation.
Assessment criteria: The submitted assignment is required to demonstrate the following:
1. An ability to utilise sources such as the Internet and University library facilities to search, locate and summarise data relevant to the assignment
2. An ability to utilise appropriate academic theories on international business that can provide a framework for analysing an overseas market.
3. An ability to develop an effective analysis of an overseas market.
4. An ability to present a well written, well structured report
5. An ability to critically analyse information, formulate conclusions and exhibit original thought.
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