Impact of Guerrilla Marketing on Consumer Behavior Custom Essay

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About methodology If you choose to engage in Quantitative research: A 10-20 question survey should be prepared, there should be approximately 70 respondents, SPSS should be used to test null hypotheses.
if Qualitative research: Interview (20 people) or focus group (min 6 people)- nearly 25 question for the interview responses should be shared for the sake of analysis, the data should be coded and NVivo should be used to analyse the data
— The survey or interview, the data and the tests should take place in the appendices in a detailed way.
P.S. I need you to share the results of these programmes (SPS/NVivo) with me separately. Dissertation requires statistical competence.

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