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In the form of a report, write a media relations campaign that contains the following :
– Brief details of the organisation’s profile (If you choose topic 1, you should simply provide an outline of the mental health charity)
– Issue(s) relevant to the media relations campaign
– Research required to devise and implement the campaign
– Goals/objectives and strategy of the campaign
-Key media identified and rationale for your choices in relation to the media consumption patterns of the target audiences.
– Key messages to be communicated during the campaign
– Media relations tactics to be implemented and description of each tactic in relation to the campaign
– Brief schedule for the implementation of the campaign
– Evaluation of the campaign
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