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The assignment involves an individual analysis of the acquisition of Cadbury by Kraft in January 2010 (up to 2500 words). The details of the takeover will be provided separately.
You are required to critically evaluate the following aspects of the case:
1. Motives for the takeover: these should be evaluated in the light of current academic theory. Application of theory to the Kraft/Cadbury case is essential;
2. The problems faced by Kraft in assessing a possible investment in Cadbury and valuing the company. You should draw on your knowledge of investment appraisal techniques and company valuation and relevant theory. A basic description of appraisal/valuation techniques is insufficient – you must consider the relevant real world issues which would have been taken into account. Again application of theory to the Kraft/Cadbury case is essential;
3. Financing of the deal, in particular the stock-cash ratio within the final offer price. What factors would have influenced this?
The takeover must be considered in the light of current relevant academic theory relating to mergers and acquisitions and must be critically evaluated rather than just described. Credit will not be given for simply repeating information given in the case.
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