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Please write a 3000 word individual report investigating strategic methods (mergers, acquisitions and alliances) in the global airline industry. Draw on your practical experience and learning from the airline game, as well as from the theoretical concepts during lectures and seminars and your wider reading of books and academic articles. The report should be well referenced.
You must consider the following in relation to a chosen recent example (post 2005) of a merger, acquisition or alliance in the global airline industry:
– The motives for choosing the method,
– The strategic and organisational fit between the two parties;
– The potential gains;
– The potential risks;
– The outcomes relative to expectations
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