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2. Industry and Market Analysis
Learning Objective: Analyze companies? industries and markets in order to identify and assess business opportunities
Reading: Slater, Stanley and Olson, Eric (2002) ?A Fresh Look at Industry and Market Structure? Business Horizons, 45(1), pages 15-22.
Assignments: 1) Conduct at least two interviews with people in the industry segment you are interested in to learn about consumer demand, resources needed, nature of competition, and likely revenue, costs, and profit margins in the industry. 2) Conduct at least two interviews with potential customers for your possible product or service and summarize your findings. Summarize your interview findings and send your concise responses
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