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In the background materials section of this module, we discussed the process and utility of conducting an internal analysis as a means of critically assessing a company’s strengths and weaknesses. One of the tools discussed in the background materials was the Resource Based View (RBV# analysis.
Required Reading
Refer to the required and optional readings on Internal Analysis, the theme for this paper and or any other source you like for this paper.
Assignment
In this papeer, you will comple a modified RBV analysis of Southwest Airlines. You will incorporate this information into your Case analysis for this module.
Keys to the Assignment
? Step One: Resources are the inputs into a production process. They can be capital, equipment, patents, skill sets of individual employees and/or managers, financial resources, etc. Resources can be tangible or intangible. Individually, they may not necessarily lead to a competitive advantage – it is how they are used and the synergies they create that make them strategically valuable. Give me as much information as you can find about the following as it relates to Southwest Airlines:
Tangible Resources
1. Physical Resources
2. Financial Resources
3. Human Resources
4. Other?
Intangible Resources
1. Technical Resources
2. Intellectual Resources
3. Goodwill
4. Other #cultural, reputational, strategic alliances#?
? Step Two: Distinctive capabilities are those competencies possessed by a firm that cannot be copied or can be replicated only with great difficulty or resources. Determine the distinctive capabilities of Southwest Airlines as it relates to as many of the following as you can:
1) Architecture,
2) Reputation, and
3) Innovation.
? Step Three: Provide the above information in a 4-page paper #not including cover page or references).
Tips and Suggestions
? Remember: You may need to speculate to the extent that information is not readily available. Doing so is fine – so long as you rely on the theory and your analysis is logical.
? Include headings
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