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l Write a discursive essay based on the following: �Using Vernon�s international product life cycle hypothesis as a basis for your discussion, select an appropriate manufacturing company that has successfully globalised its activities and examine how their approach to finance, marketing and HRM has contributed to their international success.� The maximum word count is 4000 words (10% above or below this is allowed before marks are deducted). Full references should be given using the Harvard format.
I selected the Nike company and this essay will write about the Nike`s outsourcing strategy. This essay should include a cycle like: at first Nike develop a new produce and than Nike begin to produce this produce, afterwards Nike outsource the volume production stage to other developing country for greatly saved the cost, then the end product will sell to America market.
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