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topic: GM (Holden) to the USA (Company wishes to enter the India market – look at the modes of entry, ie export) and address points 1-6 above.
1. Describe the target market (for the relevant product or service).
2. Product Modifications (will any modifications to the product/service be necessary and if so why).
3. Promotion Mix (how will the product/service be promoted – which channels will be used?).
4. Distribution Channels (how will the product be distributed? or service delivered?)
5. Price (what will be the pricing strategy and how will prifits be repatriated back to the investing contry?).
6. Budget – what is the proposed budget and how will the money be spent?
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